This July, we reached out to the MTA to run an ad campaign on the subway after our friends at Unbound got the MTA to approve their ads. In September, we got our first approval; they were interested in working with us! We were going to show the world just how happy people can be when they embrace their own pleasure and seek out tools that add value to their sex lives.
After initially agreeing to work with us, the MTA gave us direct feedback on how to refine our ads over several months. We worked hard on developing a tasteful, balanced campaign that they would be comfortable with, featuring testimonials from customers who love our toys and want to tell people about it. We submitted these final ads (below) on November 2nd, and then… we waited.